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    <loc>https://www.loypal.io/our-thoughts/the-capability-ability-gap</loc>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Our thoughts - The Capability vs Ability Gap</image:title>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Our thoughts - Perfect is the enemy of good</image:title>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Our thoughts - Be More Marie Kondo with your data</image:title>
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    <loc>https://www.loypal.io/our-thoughts/consistency-is-key</loc>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Our thoughts - Consistency is key</image:title>
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    <lastmod>2021-04-22</lastmod>
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      <image:title>Our thoughts - The data science value quandary</image:title>
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    <lastmod>2022-09-27</lastmod>
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      <image:title>Our thoughts - Customer ‘success’ manager</image:title>
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    <lastmod>2022-09-27</lastmod>
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  <url>
    <loc>https://www.loypal.io/our-thoughts/owned-data-unlock-value</loc>
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    <lastmod>2022-09-27</lastmod>
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  <url>
    <loc>https://www.loypal.io/our-thoughts/brand-vips</loc>
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    <lastmod>2022-11-07</lastmod>
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  <url>
    <loc>https://www.loypal.io/our-thoughts/bfcm-mistakes</loc>
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    <lastmod>2022-11-07</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/email-engagement</loc>
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    <lastmod>2022-11-13</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/win-back-campaigns</loc>
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    <priority>0.5</priority>
    <lastmod>2022-11-19</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/maximise-festive-sales</loc>
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    <lastmod>2022-12-15</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/create-loyal-customers</loc>
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    <lastmod>2022-12-15</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/customer-data-personalisation</loc>
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    <lastmod>2023-01-11</lastmod>
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  <url>
    <loc>https://www.loypal.io/our-thoughts/measuring-success</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
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  <url>
    <loc>https://www.loypal.io/our-thoughts/2023-loyalty-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-15</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/marketing-calendar</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-23</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/eofy-results</loc>
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    <lastmod>2023-05-23</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/email-subscribers</loc>
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    <lastmod>2023-05-23</lastmod>
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    <loc>https://www.loypal.io/our-thoughts/category/Thoughts</loc>
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  <url>
    <loc>https://www.loypal.io/our-snippets</loc>
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    <lastmod>2020-05-01</lastmod>
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  <url>
    <loc>https://www.loypal.io/our-snippets/the-winners-losers-of-a-staycation-world-ahead</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-08</lastmod>
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  <url>
    <loc>https://www.loypal.io/our-snippets/the-great-realisation</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-22</lastmod>
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  <url>
    <loc>https://www.loypal.io/our-snippets/the-covid-19-cfo-pulse-check</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-08</lastmod>
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  <url>
    <loc>https://www.loypal.io/about-loypal</loc>
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    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588912451761-JPAQVE1YVLYPJDJ88X6P/technology.png</image:loc>
      <image:title>About Loypal - Technology</image:title>
      <image:caption>What we see CMOs investing heavily in marketing technology but then finding it difficult to deliver the benefits promised during the sales pitch What we do Through great design and robust infrastructure, we implement at speed (taking days rather than months) and provide an intuitive user interface</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588912278410-ON2XYSE00DP3QYYU3G2S/execution.png</image:loc>
      <image:title>About Loypal - Execution</image:title>
      <image:caption>What we see Complexity killing creativity as the pursuit of ill informed knee jerk campaigns sucks marketing dollars away from efficiently targeting customer opportunity What we do All activity is accurately measured and utilised to help better inform future recommendations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588912210269-RJ54OCMECLP3BFDDOH5G/data.png</image:loc>
      <image:title>About Loypal - Data</image:title>
      <image:caption>What we see Companies gathering more and more customer data but often struggling to make timely data driven decisions that deliver real and measurable business results What we do With our proprietary data handling and data science techniques, large volumes of data is processed and analysed in an automated and efficient way</image:caption>
    </image:image>
    <image:image>
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      <image:title>About Loypal - Analysis</image:title>
      <image:caption>What we see Lots of marketing analysis via excel spreadsheets that although often clever, is time consuming and not a sustainable way to build and manage marketing programs. What we do We provide accurate and compelling insight in the form of quantified and pragmatic recommendations that marketing teams can actually take action on</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588142655780-L0NZ8PR4U2VY9CZDM60S/Mindfulness-pana.png</image:loc>
      <image:title>About Loypal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588316456168-OPCLFHPEKPDG8HIN261X/Team-spirit-pana.png</image:loc>
      <image:title>About Loypal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588316269720-L9AQRSUTBTTJ3LQ8NQHH/Header-bg.jpg</image:loc>
      <image:title>About Loypal</image:title>
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  <url>
    <loc>https://www.loypal.io/integrations</loc>
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    <priority>0.75</priority>
    <lastmod>2020-05-12</lastmod>
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      <image:title>Integrations</image:title>
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    <image:image>
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      <image:title>Integrations</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588146727499-97698Q7BATTOF41DAXHC/Goal-pana.png</image:loc>
      <image:title>Integrations</image:title>
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    <image:image>
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      <image:title>Integrations</image:title>
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    <priority>1.0</priority>
    <lastmod>2020-05-13</lastmod>
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      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1589338329731-ZXQ1HW9QFWR69UK7WKYM/Allinone_mobile.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588898464008-IW3MUOFG2V921OFF3TRW/Allinone.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588303962075-W4OFBQQ7AIPZMOETYY1I/Experts-pana.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.loypal.io/customer-growth-platform</loc>
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    <lastmod>2020-05-12</lastmod>
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      <image:title>Customer Growth Platform - Be Supported</image:title>
      <image:caption>We are committed to our customers getting the best possible results, so our team is here to help with the platform and wider strategic, data, analytical, technical or creative support.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Customer Growth Platform - Be Productive</image:title>
      <image:caption>Move from from time spent consolidating and analysing data to time spent executing campaigns that target engagement and revenue opportunity identified within customer segments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588903334179-249WZZTVTR8JG60RBP1V/confiedent.png</image:loc>
      <image:title>Customer Growth Platform - Be Confident</image:title>
      <image:caption>Make data driven resource and investment decisions to optimise marketing ROI and use our accurate and consistent reporting to prove value</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588903358618-WYF1KMMJAY7RAS567Q4H/fast.png</image:loc>
      <image:title>Customer Growth Platform - Be Fast</image:title>
      <image:caption>Use our rapid implementation approach to quickly deliver improved campaign engagement, prospect conversion, customer value and retention</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588903295819-TPZIEL2AGE69WQ96SMXU/knowledge.png</image:loc>
      <image:title>Customer Growth Platform - Be Knowledgeable</image:title>
      <image:caption>Understand the volume and value of opportunity within your customer bases through our data driven intelligent segmentation approach and intuitive platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1589334300359-4STH8VHMGU6GMMG1580Z/1-platform-header.png</image:loc>
      <image:title>Customer Growth Platform</image:title>
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      <image:title>Customer Growth Platform</image:title>
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    <image:image>
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      <image:title>Customer Growth Platform</image:title>
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    <image:image>
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      <image:title>Customer Growth Platform</image:title>
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    <image:image>
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      <image:title>Customer Growth Platform</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1589334288347-76O5U4KPHA5Y01P3PWF5/6-platform-activate-campaigns.png</image:loc>
      <image:title>Customer Growth Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1589334285409-PGZV84NL5317IUBC8ALY/7-platform-understand-performance.png</image:loc>
      <image:title>Customer Growth Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1589252471382-R2LL1OCTMW59Y2Y7VE5X/Header-bg.jpg</image:loc>
      <image:title>Customer Growth Platform</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.loypal.io/case-study-summary</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-31</lastmod>
  </url>
  <url>
    <loc>https://www.loypal.io/case-study-summary/carbar-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-19</lastmod>
  </url>
  <url>
    <loc>https://www.loypal.io/case-study-summary/endota</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-28</lastmod>
  </url>
  <url>
    <loc>https://www.loypal.io/insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-19</lastmod>
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      <image:title>Insights</image:title>
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  </url>
  <url>
    <loc>https://www.loypal.io/custom-demo</loc>
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    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
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      <image:title>Custom Demo</image:title>
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  <url>
    <loc>https://www.loypal.io/contact-us</loc>
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    <lastmod>2023-02-07</lastmod>
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      <image:title>Contact Us</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea28d9ac02a6c14094a24b4/1588133422596-PAXJT62YMMDCJYP06759/Header-bg.jpg</image:loc>
      <image:title>Contact Us</image:title>
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  </url>
  <url>
    <loc>https://www.loypal.io/customer-success-management</loc>
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    <priority>0.75</priority>
    <lastmod>2020-05-12</lastmod>
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      <image:title>Customer Success Management</image:title>
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  </url>
  <url>
    <loc>https://www.loypal.io/strategic-services</loc>
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    <lastmod>2021-06-07</lastmod>
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      <image:title>Strategic Services</image:title>
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  <url>
    <loc>https://www.loypal.io/privacy-policy</loc>
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    <lastmod>2020-05-12</lastmod>
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